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Friday, June 25, 2021

Inspirational story of a farmer woman becoming a food-processing entrepreneur.

    The farmer grows crops in the fields and works hard for success. Likewise, if the farmer determines to be an entrepreneur, he can also grow a crop of wealth by working hard.
    A farmer can become an entrepreneur, but rarely any entrepreneur could become a farmer. Here is a story of a farmer family who is an entrepreneur today.
    The biography of them could be inspiring to the farmers of India and especially to the women-farmer.

Krishna Yadav has received many awards:  In 2013, at the Vibrant Gujarat conference, the then Chief Minister Shri Narendra Modi had presented him a check of 51 thousand rupees as a farmer's honor.
Krishna Yadav has received many awards:
In 2013, at the Vibrant Gujarat conference, the then Chief Minister Shri Narendra Modi had presented him a check of 51 thousand rupees as a farmer's honor.

Krishna Yadav was a devoted housewife:

  Their venture started from 1994-95. Shrimati Krishna Yadav, who was the eldest of five siblings, was married to Shri Govardhan Yadav. They could not get much education, but both were very hardworking. Shrimati Krishna Yadav is a devoted wife who takes care of her family. Her husband, Govardhan Yadav, used to do a small business along with the job.

Had to leave home due to adversity:

  No one's life always passes in the same situation. Like the tides keep rising in the sea; In the same way, there are ups and downs in life too. There is hardly anyone with such a fortune that there has never been any adversity in life. Govardhanji used to do a small business with a job. Unfortunately, due to a huge loss, he became poor and had to sell the house. 

    They left their homeland so that the future of their children should not be ruined. In the conservative society of her native Buland Sahar, people used to make fun of if a woman did any business. Women did not have so much freedom in that society. So the Yadav family settled in Delhi. Govardhanji searched for a job for about three months but could not succeed. Originally he was a farmer, so he took a field in partnership and started growing vegetables. But when they started selling the crop in the market, they were not getting suitable prices. 

Useful links about training and agriculture programs are given at the end of the post.

How did the idea of making vegetable pickles come about?

    When the Krishnaji and Govardhanji failed to sell the vegetables at appropriate prices and found a possibility of loss, they held into stress. Then Krishnaji recalled that her grandmother was used to make tasty pickles from vegetables, and the villagers used to praise them a lot. Krishnaji thought that if she makes pickles from vegetables and sells them, then there is a possibility of profit. The problem was that grandmother was no more to teach her, and Krishnaji did not know how to prepare the pickles. She thought that from where to have proper training of making pickles.

Training from Krushi Vigyan Kendra:

  Meanwhile, they had seen a program about free training for making pickles on Doordarshan TV Channel, and they came to know that it is possible to have a training at Ujwa village from the government institute.
Krishnaji requested her husband to get the information about training. When they found an affirmative response, Krishnaji joined three months training class. Where she got complete training in making five types of pickles.
Afterward, she prepared other 25 types of pickles in different varieties at home and prepared the exact recipe for these products to keep their quality intact.

By spending Rs 3000, she made a variety of pickles, and they started to sell them.

Initially, they faced many difficulties in selling pickles:

    They Invested 3000 rupees and made some varieties of pickles. However, they did not get expected success in selling the pickles. Customers were raising objections to unpacked goods and were asking for packaged goods. However, ultimately, against the expense of 3000, they earned 5000, so their confidence boosted up.

What strategies did they adopt to sell the pickles?

   When enough pickles were not sold, Govardhanji regretted that the goods were spoiled and the money also lost. At least the vegetables could have been sold, albeit cheaply.

   If it's not easy to grow crops for the farmers, where is it easy to grow wealth as entrepreneurs?
Marketing is an art that big and expensive education centers run to teach. Companies pay millions to the masters of marketing. Although this farmer family had had the training to make pickles,
they did not know about selling.

   On Krishnaji's suggestion, Govardhanji started selling in the streets of the city. Then he selected a suitable place and started selling pickles and fresh vegetables.

   Perhaps unknowingly, a marketing fund came in handy. He kept two pots of cold water. If anyone used to come to drink water, he used to give samples of pickles for free. Those who liked the taste of pickle used to come again and buy more goods. And this was a small beginning.

After the struggle of 5 years Yadav family formed company:

Formation of Shre Krishna Pickles Company
Formation of Shre Krishna Pickles Company.

   They continued to sell pickles from that corner of the road for about five years, gradually became famous for having tasty pickles. As if the crop of entrepreneurship was growing. Customers demanded the packed products so they can parcel outside of Delhi easily. Ultimately they decided to provide a brand name to the product and to commence the packing. Krishnaji and Govardhanji formed a company in the name of Shri Krishna Pickles.

They provide training and employment to other women:

90 percent employees in the company of Krishna Yadav are females
90 percent employees in the company of Krishna Yadav are females.

    However, after upgrading the product, the demand for the pickles increased, and also the workload. So KrishnaJi invited the women of the neighborhood to join with them.
Being housewives, neighbors were not confident about themselves to do the work. Krishnaji said to them that they would get the appropriate training and would be able to do work nicely.

At last the crops of wealth also started to grow, a grand success:

Krishna Yadav and Goverdhan Yadav and their pickels shop.
Krishna Yadav and Goverdhan Yadav and their pickels shop.

 Today, the Yadav family is the owner of seven companies, and the annual turnover is 5 crores in 2021. In addition to the pickles, Krishna Pickles Company produces 157 items like fresh juice, jam, marmalade, mustard oil, whole masala, atta, and much more. About one thousand people are getting employment in his company, out of which 90 are women. What could be a better example of soul dependence than this?


Krishna Yadav has received many awards:

  • Smt. Krishna Yadav was selected for the 2015 Nari Shakti Samman by the Ministry of Women and Child Development, Government of India.
  • In 2014, the Haryana government honored Krishna Yadav with the state's first Champion Kisan Mahila Award for her innovative idea.
  • In 2013, at the Vibrant Gujarat conference, the then Chief Minister Shri Narendra Modi had presented him a check of 51 thousand rupees as a farmer's honor.
  • President Pratibha Devi Singh Patil also called Krishna Yadav under a program and heard her success story.

Usefull Links:

[1]

Under this programme, selected women farmers, male farmers and youth have trained-n-guided in agricultural and allied aspects in scientific method.
Agricultural Skill Development Training Programme for Women Farmers and Farmers.

[2]

Agriculture, Cooperation & Farmers Welfare Swachh Bharat
Agriculture, Cooperation & Farmers Welfare Swachh Bharat
[3]

List of Institutes and courses in Agriculture and Allied Sector available for training of Foreign Nationals.

[4]

Website of Shree Krishna Pickles. 

[5]

Ujawa Krushi Vigyan Kendra.

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MG




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Saturday, February 20, 2021

How three refugee sisters of a pandit family from Kashmir became entrepreneurs.

Sipika Shaka and Seema-Three Enterpreneur Sisters.
Sipika Shaka and Seema-Three Enterpreneur Sisters.

    Here is the inspirational story of the venture of three Kashmiri pandit sisters: Seema, Shaka, and Sipika, who, after leaving their homeland, faced many adversities and achieved success, as well as setting a noble example of Women Empowerment before the world. 

The exodus of the Pandit community from Kashmir: 

    In 1990, the Pandit community had abandoned their native place due to harassment from the local militants. Three sisters, Sipika, Shaka, and Seema, of the Bhat family also migrated with family. After the migration from Kashmir, the Bhat family found shelter in the refugee camp for a year and then shifted to Jammu. When the Bhat family left for Jammu, the age of Sipika, Shaka, and Seema was 8, 5, and 2 years. 

Their Education and Job: 

    After initial education in Jammu, they got higher studies in Pune and Mumbai. 

Sipika Bhat, a most elder sister, finished her MBA and had a job in Pune. 

    Shaka Bhat, the middle of three sisters, finished her education as Chartered Account and worked in a Corporate Company. But she was not satisfied with the job. She realized that she is not born for chartered accountancy. So in 2010, Shaka quit her job, shifted to Delhi, and worked there for few years with export houses which were manufacturing leather accessories and shoes for multinational brands. 

    Seema Bhat completed her education in engineering and got a job at the Bank of America. She then settles in Canada in 2014 after working at Bank of America for about 5 years in Mumbai and Hyderabad. 

How the idea of business emerged?

    Being an employee of the corporate firm, Shaka used to have to carry a laptop along with her vanity bag, which was too inconvenient. So Shaka decided to purchase a composite bag that can carry the purpose of both. She wandered in Delhi, Mumbai, Calcutta, and other market places, but disappointed to find a bag which can fulfill her need. 

    Then, in one golden moment, Shaka came up with the idea of making such a bag herself. She went to Calcutta and bought high-quality leather and made a designer bag herself. 

    She shared the image of the bag with her sisters. However, as she belongs to Kashmir, the art was in her blood, which reflected in the making of the bag, which she prepared herself. 

    When her sisters saw the image of the artistic bag, they got astonished and appreciated Shaka and suggested making more such bags. 

    Then, Sipika, Shaka, and Seema considered the possibility of marketing the bag and planned to manufacture and sell the products commercially in the brand name of SHAKA.

    They form the company in the name of Homeland Fashion and Lifestyle and begin manufacturing Shaka branded bags. 

Distribution of the tasks:

Co-founders of Homeland Fashion and Lifestyle: Shaka and Sipika sisters.
Co-founders of
Homeland Fashion
and Lifestyle:
Shaka and Sipika sisters.
As Sipika was MBA, she takes over the responsibility of administration and management of the company matters.
The youngest of the Bhat sisters and co-founder of Homeland Fashions and Life Style Company.
The youngest of
the Bhat sisters and
co-founder of
Homeland Fashions and
Life Style Company.

Obviously, Shaka is managing the production, designing, and research. 

Seema manages the overseas sales from Canada.

About the company:

Homeland Fashion & Lifestyle's premium brand women's handbags are sold online and offline. It has been 6 years since this start-up was started by the Bhat sisters in 2014. The turnover crossed the 8 figure of the amount. 

About the products:

Shaka Brand Women's Premium Bags is popular in Women.
Shaka Brand
Women's Premium Bags
is popular in Women.
especially women.
   The Women’s Handbags are a state-of-the-art designer product as well as useful. The bag contains enough space for laptops, mobile phones, make-up kits, books, and car keys, and more. Their policy is to make the product more functional as well as attractive. The concept is making the bag look beautiful not only from the outside but also from the inside. Their concept turned into tremendous success, and the products of their company became famous and reliable brands. 

The planning of development in 2021 after the pandemic: 

    However, the pandemic has affected their business, but in June 2021, the production has been resumed with a full measure of security for the employees for the pandemic. Their next plan is to set up offline sales outlets in Indian metros. Many greetings to the Bhat sisters, Sipika, Shaka, and Seema, and cordial wish for the further progress of their business. Their story might inspire the others who have the skill, determination, and want to create their identity,

In the initiative of National Women's Day on 8 March, Forbes India magazine released a list of trailblazer Indian women who set a new trends"and inspired others. Bhat sisters were also included in this list.[Click here to read the article on Forbes India]
 
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MG



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